What it pays for
The online booking and payment pages, your rental agreement and Rental Tracker, text and email updates, account security, and the support and upkeep behind them.
How it is calculated
When passed through to the renter, the fee is a percentage of applicable rental charges plus tax, plus a small fixed amount: typically 3.9% + $0.30. Each rental gets one renter-facing Platform Fee. Add-ons are included in that one fee, not charged a separate fee of their own.
The exact amount is always listed on your booking summary, quote and invoice before you are asked to pay.
Does how I pay change it?
No. When the Platform Fee is part of your rental total, that total does not change merely because you choose credit card, debit card, cash or check. It is a charge for the rental system, not for a particular payment method, and paying in several parts does not create another renter-facing Platform Fee.
Some rental companies set their own prices or discounts for particular payment methods. If yours does, it will show them to you, and they are separate from the Platform Fee.
Rates you see before checkout
Rates shown on inventory and rate pages are base rental rates. Taxes, applicable platform charges, deposits, delivery and optional items are calculated at checkout, and the full total is shown before you book.
Taxes
Tax is calculated by your rental company using the rates that apply where you rent. Whether a fee like this one is taxed can differ from place to place; your invoice shows exactly what was taxed.
Questions about a charge
For a question about your rental, total or a refund, contact the rental company named on your reservation or invoice. For questions about URS itself, visit UnifiedRentals.Support.
This page explains how URS shows the Platform Fee. Your rental company's own terms, and the laws where you rent, also apply. Last updated November 10, 2026.